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Wow, just wow.,0,2490615.story?coll=sfla-business-headlines

Nissan to make Xbox 360 standard on car so parked motorists can play

By Rip Watson
Bloomberg News

December 29, 2005

Nissan Motor Co. plans to unveil a car equipped with an Xbox 360 system from Microsoft Corp. that allows drivers to play video games.

The Urge will come with a flip-down, seven-inch LCD monitor so parked motorists can play "Project Gotham Racing 3," an Xbox car-racing game, Redmond, Wash.-based Microsoft and Tokyo-based Nissan said.

Drivers can use the steering wheel, gasoline pedal and brake pedal to control a virtual racer. Nissan, Japan's second-largest automaker, produced the car after surveying 2,000 young adults about features they want.

The Urge is designed to appeal to drivers in their 20s and early 30s.

"Xbox 360 offered the latest in technology and was already a favorite among this audience," said Bruce Campbell, vice president of design for Nissan's North American unit based in La Jolla, Calif.

Nissan will introduce the Urge on Jan. 9 at the Detroit auto show, where automakers typically release new designs that are conceptual and may never be sold to consumers.

"Project Gotham Racing 3," developed by Bizarre Creations Ltd., allows players to virtually drive the streets of New York, London, Tokyo and Las Vegas and on a German test track, Nissan said.
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